Simple Social Media Strategy Workbook

Feel like social media is constantly yelling “post more, do more, be more” at you?
Let’s turn down the volume.

The Social Media Strategy Workbook is a simple, guided PDF that walks you step-by-step through creating a realistic social media plan you can actually stick to—no marketing jargon, no complicated spreadsheets, no corporate-style strategy document.

This is the companion to my blog post, “A Simple Social Media Strategy You Can Map Out in One Morning,” but it also works beautifully on its own as a gentle, guided planning tool.

You’ll get a 30+ page, fill-in-the-blank workbook that helps you:

• Clarify your goals
  Decide what you actually want from social media (inquiries, bookings, awareness, email sign-ups, etc.) instead of trying to “do it all.”
• Define who you’re talking to
  Create a simple, human-friendly snapshot of your ideal person—no giant avatar exercise required.
• Choose your main platforms
  Pick 1–2 places to focus your energy so you’re not trying to be everywhere at once.
• Pick 3–5 content pillars
  Figure out your main themes so you’re not starting from scratch every time you sit down to post.
• Set a realistic posting schedule
  Plan how often you’ll show up based on your real life, not “perfect you” who only appears once a quarter. 😉
• Use a simple weekly plan template
  Fill in your goal, posts, engagement focus, and main call to action for the week using the reusable 4-box layout.
• Track “Is this working?” without overwhelm
  A gentle, low-pressure tracker to notice what’s getting saves, comments, DMs, and clicks—so you can do more of what actually works.
• Pull it all together on a summary page
  One page that captures your whole strategy at a glance, plus space for notes and ideas.